博客來,博客來網路書店:博客來書籍館;ECONOMICS: PRINCIPLES AND TOOLS 4/E



博客來書籍館;ECONOMICS: PRINCIPLES AND TOOLS 4/E


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http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010334250




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博客來書籍館;ECONOMICS: PRINCIPLES AND TOOLS 4/E

作者:O’SULLIVAN、SHEFFRIN 出版社:全華圖書 出版日期:2006年03月29日 語言:英文 ISBN:0131968726 裝訂:平裝

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博客來書籍館;ECONOMICS: PRINCIPLES AND TOOLS 4/E

top O’Sullivan/Sheffrin makes use of Active Learning Tools which get students involved in role-playing, help them apply concepts, and offer reinforcement of the material (tools include: Economic Experiments, Application Questions, and Test Your Understanding Questions). The text provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Principle of Voluntary Exchange, 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes). It is available in a hardbound, Economics text, as well as, Micro and Macro splits. FEATURES:1.Shows students the logic of economic reasoning and demystifies the tools of economics by returning to these 5 principles repeatedly throughout the text. 2.Highlights the globalization of the world economy. 3.The treatment is renowned for its clarity. The Experiment in this chapter is also a superior example of driving the D&S concepts home for students.

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http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010334250









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